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PLUG, PLAY, PROFIT: The evolution of remote control in the car wash in - Microhard
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PLUG, PLAY, PROFIT: The evolution of remote control in the car wash industry.

VISIONET: transforming a facility into an integrated ecosystem. Local management, remote control, and marketing automation in a single solution.

Today, the evolution of self-service car washes has a specific name: VISIONET. We are not just talking about machines, but a true intelligent interconnection between hardware and remote monitoring.

In practical terms, every single activation device becomes an IoT node constantly connected to a Cloud platform. This provides operators and maintenance technicians with a real-time global overview: collection data, operational status, anomalies, alarms, and promotional messages are always just a click away.

From passive analysis to bilateral interaction. Until recently, monitoring was limited to "Pay Monitoring"—a simple data aggregator based on internet transfer, lacking true interactivity. Today, the evolution of the MICROHARD system marks the transition to bilateral interaction. The heart of this revolution is the integration with WhatsApp, the world's most widely used messaging platform. There is no need to download new apps; communication between the operator and the customer happens where the user already is.

An "E-Wallet" right on your smartphone 

The process is simple and intuitive:

  • The customer enters their phone number.
  • They instantly receive a code and a personal QR Code, which acts as a genuine electronic wallet (E-wallet) to top up credits and activate services.
  • Through the same channel, the customer can request assistance or report issues, creating a direct line to the owner.
     


Furthermore, the system enables advanced profiling: if the customer chooses to complete their registration (license plate, date of birth, etc.), the operator gains an invaluable asset. They can send vouchers, personalized discounts, and service activation bonuses, transforming an occasional customer into a loyal user.


Turning "downtime" into profit

The challenge for every car wash is low-traffic hours. With MICROHARD technology, the operator can react in real-time: 
"It’s Wednesday and the bays are empty? With just a few clicks on the Microhard Cloud, the manager can send a WhatsApp message to all registered customers (or a selected target) offering a special discount or bonus valid only for that day."


The Philosophy: PLUG, PLAY, PROFIT

The relaunch of the sector stems from a concept that MICROHARD has synthesized into three operational steps:

  • PLUG: Activation units and change machines are designed for simplified hardware integration. Standardized interfaces and intuitive wiring make installation fast and non-invasive, even on existing systems (retrofitting).
  • PLAY: No complex configurations. MICROHARD applications are operational in minutes, ensuring fluid management of revenue data, payments, and full system diagnostics.
  • PROFIT: Thanks to telemetry and remote management, the business is under control everywhere. Reduced downtime, predictive maintenance, and active marketing translate into one result: optimized margins.

 

 

 


MICROHARD: A single hub to connect, control, and grow your business.